Count Down To An Advert

 
There are hundreds of books available to teach you how to write a good sales letter/advert. If you were to read them all it would be possible to distil all of the recommendations into a 'What to do list' similar to the one below. This list is not exhaustive. No two people would set it out in exactly the same way. It would be quite possible to extend the list a great deal further. This is my version. It works for me. It could work for you. COUNTDOWN TO AN ADVERT The headline must grab the readers attention....
 

Follow the Long Yellow Copy: Do Long Scrolling Sales Letters Work?

 
Have you ever sat through a movie and got to the point when you counted the minutes till its ending? Unfortunately, you can't speed it up or leave it for another show (although, some people do try switching movies). When long Web copy leaves your eyes glazing in that same way, what do you do? As you read a long, scrolling sales pitch do you read it and make the buy? Read it and lose interest? Click away? Skim it and do nothing? Welcome to salesmanship in print. Why long copy works Web-Source's Shelley Lowery says, "It is a proven fact that long sales copy out-sells short sales copy....
 

Sales Brochures - 9 Steps to Success

 
Even in this day of websites, many customers want to look ata brochure or other form of hard copy. It's importanttherefore that your brochure tells the customer all theyneed to know. *It can be handed to the customer or used for directmailing *It gives the customer much more detail *Confirms what you've discussed *Gives your business credibility and status *Can help break the ice before you meet the customer The elements of a successful brochure: #1 It must have a call to action - You must ask the customerto do something after reading your brochure (particularlyifyou use it for mailing) - place an order - request moreinformation - arrange an appointment....
 

Increasing Short and Long Term Profits

 
"I was at your site for all of two minutes before I bought one of your manuals. I'm impressed!" I love to get emails like this one sent by Vicki from Tucson, Arizona. Marketing my business would be easy if every client bought my products within two minutes of seeing my marketing materials, or signed up for my coaching services after a few minutes on the phone with me. Do you make most of your sales in 2 to 20 minutes from the time a prospect first reads your marketing copy, visits your web site or calls you?...
 

Open Your Introduction With A Firecracker Moment

 
The number one requirement, whether you are a business owneror an employee, is to be able to say what you do, and say itwith influencing results. Through testing, I have seen, experienced, and received feedback that an elevator speechno longer works. My test results show that elevatorspeeches are too slow and too boring. People know what'scoming and have mindfully tuned out it out before the firstsentence. Elevator speeches don't stop the listener intheir moment, which is exactly what you need to do....
 

The Biggest Mistake In Selling!

 
Some trainers and sales managers teach that there are prospects that just need a little more time in the decision-making process. They explain that a decision-maker's stall is not always a put off and they just need to think a bit more about their decision, or that they have to sell the idea to someone else. Therefore, many sales and service industry professionals accept the stall, "I've got to think about it." at face value, believing that a buyer truly has an interest in what they are selling and just needs more time to think about the benefits of the offer....
 

Referrals: Getting Good Business By Doing Good Business

 
Whether you're a conventional sales person, a professional - such as a dentist or lawyer or doctor - or a business owner, you've got to have clients to stay in business. There are several ways to do this: either continue to find new customers, keep all of the customers you've ever had, get old clients to return, or get customers to send in referrals. In this essay, we'll focus on getting old clients to come back and referrals. How do you get them? How do you ask for them? How do people choose to come back?...
 

Chicken Little And The Disintermediation Myth

 
If Chicken Little were alive today he wouldn't be running around forewarning us of the sky that was about to fall. He'd be too preoccupied alerting everyone about another potential disaster - which may in the end prove to be just as erroneous as his first prediction. Nevertheless, if the conversations around the office water coolers are any indication, he'd still get the attention of many nervous corporate omni-smarts. So what's the new buzz? Disintermediation! If you haven't heard the word already, you're going to hear it ad nauseum....
 

A Stupid Question, but it has to be asked

 
This is a stupid question but it has to be asked. Does your sales letter create as many sales as you would like? What proportion of them respond to your advert? What is just as important, how many of those that respondedactually purchased your product? How can you improve the response rate? How many new email addresses did you capture? Do you have an 'opt in' strategy so that you can mail them later with more offers without being accused of spamming? Let us look at the sales letter first. The headline....
 

17 Tips for Bringing Your Event to Life

 
Your job as an event planner doesn't stop with the meeting in the company boardroom. You may be called upon to organize an employee appreciate event, an awards dinner, a product launch, the celebration of a company milestone, a gala recognizing a longtime employee's retirement, an incentive event for company's sales force, a fundraising event, a holiday celebration? the list goes on and on. One key to a successful special event is to seek out entertainment or decorations that are unique and fun to spark conversation among guests....
 
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