How Many Ways Do You Have To Justify Your Price?

 
If you were selling a mansion, and you were selling it for 25 cents, some wiseacre would inevitably respond, "It costs too much." When that happens, are you prepared? As an excercise, make a list of 20 "reasons why" your services are worth your fees. Why is life better with your offer? Have you done extensive research or development? How many years of experience do you and your team bring to the table? What would happen if they DON'T take you up on your offer? (What would they "lose"?) What are things "You Get" by purchasing from us?...
 

Revenue Growth Through Alliances

 
Any company in today's global economy must eventually face the issue that if it is not growing, it will be expiring. For most companies, mergers and acquisitions are too risky to be a revenue growth option. Organic growth, though low risk, may have some considerable limitations. A third option - alliances - just may be the right blend of risk and reward to accelerate your company's revenue engine. Over the past 15 years, the successful formation of alliances has emerged not only as a critical management competency but a revenue weapon as well....
 

Im A Second-Story Man

 
Can you say who you are and what you do in twosentences or less? If someone should ask (in an elevator, get it?)what do you do? You should be able to recite theanswer as fast as Robin Williams comes up with aquick one liner. Robin Williams can do it because he has rehearsedevery line. He is just waiting for the opportunityto bring up another fully rehearsed blurb. Thereis no "ad-lib" from Robin, he has carefully workedout every retort to be very funny. Your elevator speech should be deliveredcompletely rehearsed, no thinking to it, when youget the question: "What do you do?...
 

Three Big Ol Tips for Better Sales Letters

 
Growing up in the South, I used the phrase "big ol'" a lot. Big ol' truck. Big ol' house. Big ol' party. The phrase was one we used when the word "big" just wasn't descriptive enough. I think the following suggestions qualify as Big Ol' Tips. Look around the Web and you'll find plenty of good sales letter writing tips. But "big" just doesn't do these justice. Here are three big ol' tips for better sales letters. Big Ol' Tip #1) Be redundant. Then, say the same thing over again. Just because you state your most powerful benefit in the headline doesn't mean you shouldn't say it over again....
 

Selling Strategy - 5 Ways To Success

 
Web sites exist for essentially two purposes. The first isto provide information. The second is to sell. If yourpurpose for being online is to sell products or services, but you don't have tons of sales experience to fall back on, this article is for you! Selling is not some mysterious process that happens in smokefilled rooms or some gift you are born with. At it's core, selling is really finding out what people want and providinga way for them to get it. And you must take the buyerthrough a certain logical order before they will buy....
 

Challenge Yourself!!! Evaluate Your Selling Skills!

 
This evaluation is not for the "weak-kneed". Real questions to determine Real skills for Real world sales. When is the last time you were evaluated for your skills - not your personality or potential? Be honest. How do you critique you? How do you identify your strengths and weaknesses in sales? This mini evaluation is designed to critique your skills regardless of what type of sales you are currently in. Although the product or service may change the selling process remains the same. Take a look at the following questions, answer them carefully, and check back next week for the answers....
 

How to Make Sure You Sell More!

 
Make sure you target women. It's true for almost anything you are selling. According to Women Mean Business: The Secret to Selling to Women, eighty percent of all checks written in the US are written by women and they purchase 80-% of all consumer goods in the U. S. That's not a market segment you can afford to ignore. Even for items traditionally thought of as male dominated, such as consumer electronics, women have significant influence. The Consumer Electronics Association (CEA) found women actually spent more on technology in 2003 than men, accounting for $55B of the $96B spent on electronics gear....
 

Top Seven Ways to Write An Order-Pulling Sales Letter

 
Ready to put your Web pages up? Ready to sell a lot more products and services? If you're not getting the sales, you want you may want to think "makeover." Whether you're just starting or doing a web makeover, you need to Power Write your sales letters. Before you call your Web master to design your web site, you want to be sure you have great sales copy for each product or service you want to sell. What Doesn't Sell -big pictures -my mission -my bio -subscribe to my ezine -dark colors -a lot of script -page takes more than 10 seconds to load In my first Web site, I made many mistakes....
 

Packaging Maketh the Person

 
The multi million pound cosmetics industry is acutely awareof the value of packaging. You'll know this if you've everbought anything from those glamorous ladies whose countersare always just inside the front door of Department stores. However, from time to time we're presented with surveysabout the creams we rub on our bodies which take years offour age and make our skin as soft as a baby's bottie. Thesurveys tell us "Buy the cheap stuff or the own label onefrom the supermarket, 'cause they're all the same....
 

The Top 10 Ways to Add Extra Value

 
Everyone wants the best possible value in every transaction, but each of us defines "value" in different ways. Some customers want the lowest price, while others will place a higher value on reliability, convenience or things like color, popularity (think Pokeman cards!) or durability. The challenge for business is to provide extra value for every customer, at the lowest possible cost of doing business. The following "Top 10" suggestions are particularly suited to service businesses such as coaching or consulting, but can easily be adapted to other environments....
 
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