All Small Businesses Need to Gather Community Intel

 
How well do you know your community? As business owners it is essential that we know our communities intimately. Have you ever made the effort to learn more about your town; Do you even know where to look. Lets discuss some ways to gather intel for your community based marketing efforts. First you need to put on a fresh perspective. You need to think like a person who knows nothing about your town to be able to see it from a totally unbiased perspective. Think of yourself a scout. Here are some of the first areas the scout will hit: Chamber Of Commerce City Hall Public or County Library The Chamber of Commerce is a great source of information....
 

Franchise Sales; Recruiting of Laid Off Employees

 
Because of corporate downsizing, many people have been laid-off or voluntarily taken early retirement packages and/or incentives. This happens when times are good due to mergers and acquisitions or when the economy is in the dumps and corporations are working to cut payroll costs. Almost all of these people have absolutely had it with corporate life; they feel burned and unappreciated. They realize that there is no such thing as job security. If a franchiser sales team gets the lead in time, they may still have good credit....
 

Is Sales Process & CRM Stopping Sales?

 
Standard metrics and KPI's (Key Performance Indicators) are created usually between The Sales Director, The Financial Director and The Managing Director. These KPI's tell the sales teams what they should be doing. For example, 'Your pipeline should be at least three times of your annual sales target'; 'Your conversion ratio of opportunities to closed orders should be 60%', and so on. Nothing like a bit of statistical analysis from the bean counters to motivate the sales team is there? Remember that old saying?...
 

Promoting Your Private Label at Industry Trade Shows

 
So everyone thought you were crazy when you announced 6 months ago that you were quitting your "real job" in hopes of chasing starting your own Private Label Clothing Line. Your house is a disaster, blank shirts and line sheets everywhere, your living room has been transformed into a makeshift production lab. You've bled and sweat, investing every last of ounce of time, effort and inevitably? your life savings. At last, you're first sample line is complete and your line sheets are nothing short of spectacular....
 

7 Tips for Testing Your Sales and Marketing

 
One marketing technique may work wonders for someone, but that doesn't guarantee that it'll do the same for you. The only way to really know what works for YOUR products and YOUR target audience is to experiment. Testing and experimentation are crucial to increasing your profits. 1. Try using the occasional pop-up window to get more subscribers to your newsletter. Some people *really* hate these, so use them sparingly. For example, you could have a window pop up only the first time someone visits your site ....
 

10 Killer Ways To Multiply Your Sales

 
Would you like to multiply your web site sales? Or course you would, who wouldn't? :) Then take a close look at the following 10 killer ways to multiply your sales... 1. When you make a sale, always follow-up with the customer. First you should follow-up with a "thank you" email. Then, a few days later, you can follow-up up and as them if they are satisfied with their purchase or if they have any questions. After a certain time, you should follow-up and ask them for their feedback, good or bad and possibly for a testimonial....
 

3 Hot Ways To Crank Up Your Sales

 
1) QUICK FOLLOW-UPS 2) UPSELL ADD-ONS You could upsell to your customers. When they're at your order page, tell them about a few extra related products you have for sale. They could just add it to their original order. 3) REBATES FOR SALES Tell your customers if they refer four customers to your web site, they will receive a full rebate of their purchase price. This will turn one sale into three sales. An additional option would be to give your customer a rebate on one of their products if they would buy two extra products....
 

Anticipating the Audiences Reaction

 
Obviously, you can not know all of the things that will set off an individual person. But you can know and base your actions on far more specific information about them than you probably now are using. Even if the reaction of the audience cannot be known, try not to do anything that will directly cause him to react negatively based on what you know to be generally true. Most people are likely to become quite active in their reactions and responses, for psychologically, they are ego-defensive as well as subjective....
 

Selling Yourself - Its Not About You

 
I recently found myself suffering from a lousy cold; all thecoughing, snuffling and sneezing symptoms which send otherpeople running for cover. I also found myself apologising to people I'd come intocontact with - "You must excuse me, I'm suffering from the cold" would be my obvious statement. However, instead of any sympathy all I heard was - "Oh, I'vegot it too and my whole family's had it and it's a wholelot worse than yours!" Okay, so they didn't exactly say the last bit but that seemed to be the underlying message....
 

Sales Discipline: Five Steps To Recover From A Lost Sale

 
Ever lost a sale? Of course you have, we all have. The difference between the average salesperson and the great salesperson is how quickly you recover from the lost sale. When you lose a sale that you thought you should have won, it is often tempting to take it personally and to become negative. If you give in and allow the lost sale to affect your attitude, then you will be allowing the lost sale to affect your future sales presentations and therefore affect your future sales. There are five steps to recover from a lost sale and to rebuild your positive attitude so that you can quickly bounce back and start making new sales....
 
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